How to Fix Keyword Cannibalizations, Get More Traffic

You want more traffic. Who doesn’t? It’s the lifeblood of your website or blog, and the key to success in the digital age. But what if you’re not getting the traffic you need? If this is your problem, then you may have keyword cannibalization to blame.


You can fix it—quickly and effectively—with a few simple steps. That’s why I’m here: to teach you what keyword cannibalization is and how to fix it for more traffic. The trick is being able to identify keyword cannibalization, so keep reading and, in no time, you’ll be back on track.


What Is Keyword Cannibalization?


You’ve heard about keyword cannibalization and you're wondering what it is. And why it's important to avoid it. Simply put, keyword cannibalization is when you use the same (or a similar) keyword for more than one page on your website. This can confuse search engines and make it more difficult for them to determine. Where to send your website traffic from a given search query.


When you have multiple pages that contain the same target keywords. You’re competing with yourself. Instead of having one strong page that stands out in the search results and ranks higher. They will battle each other for attention and ultimately lead to both pages getting fewer clicks than they could on their own.


But keyword cannibalization isn’t just an issue with SEO. It can also hurt your overall user experience. A user might end up on one of your pages through a Google search. Only to realize they’re looking at something different than what they were expecting. Or searching for. Which can be frustrating or confusing.


To keep your SEO performance in tip-top shape while creating a better user experience. It’s important to catch and fix keyword cannibalizations quickly and effectively.



How to Identify Keyword Cannibalizations?

If you want to fix keyword cannibalizations and get more traffic. The first step is to identify what's happening in your SEO strategy. The best way to do this is to analyze the keywords. You're currently targeting and evaluate them based on their relevance to the content they are assigned to.

For instance, if you have a page that focuses on "technology reviews." it should have keywords like “smartphone reviews." and “laptop reviews” associated with it instead of broader terms such as “technology.” Otherwise, your content may be competing with itself for search engine visibility. Resulting in a decrease in rankings.

Using tools like Google Search Console can also help you identify problem areas in your SEO strategy. And recognize which of your pages are competing for the same keywords. Once you've pinpointed where your keyword cannibalization issues lie. You can start working towards creating a better set of targeted keywords and ultimately getting more traffic.

Steps to Resolve Keyword Cannibalizations

So now that we know what keyword cannibalization is, let's explore the various steps you can take to get it fixed and start reaping the SEO benefits.

Step 1: Identify Keyword Cannibalization

The first step of fixing keyword cannibalization is to identify where it’s occurring. To do this, be sure to use a keyword tracking tool like [your featured product]. Which will help in sorting out the problem. Here’s how:

First, determine which pages are competing in search results for a particular query.

Once you have identified each page competing for the same search result. Then use your tool to compare each page’s meta information (page titles and descriptions).

Finally, use your tool’s analytics features or features from a separate analytics tool. To identify which pages aren’t performing well in organic search results.

Step 2: Determine Which Pages Should Remain Active

Now you will want to decide which of the pages should stay active in organic searches. And which should not by using an evaluation process that takes into account page objectives and user experience goals. For instance, if two pages have similar content but with one having more comprehensive information than the other. Then that’s the one you want to keep active – as long as it meets your overall business goals (for instance, selling products).

Keep in mind that when evaluating pages. You should be looking at factors such as relevance of content. Quality of content and customer journey experience. All within the context of meeting your business objectives.

Benefits of Fixing Keyword Cannibalizations

Do you want to get more traffic to your website? Then, it's time to get keyword cannibalizations fixed. Keyword cannibalization is an SEO issue that can be detrimental to your website and online visibility. But, if you fix it quickly and effectively, you can receive major advantages.

So what are the benefits of fixing keyword cannibalizations? Let's find out!

Increased Organic Rankings

Getting organic rankings is one of the most effective ways of improving visibility and driving organic traffic. When you fix keyword cannibalization. Google will be able to easily determine which URL deserves the ranking. As a result, your website starts showing up in higher rankings. For relevant search queries.

Improved User Experience

User experience is one of the most important factors for SEO success. When keyword cannibalization occurs. Users could end up on a page with irrelevant content. But when you fix it promptly. The information they are looking for will show up on your website and they won't have a reason to look elsewhere.

More Visibility For Other Content Pages

By fixing keyword cannibalization. You can make sure that other content pages get seen too and do not get marred by duplicate content issues. That could negatively impact their performance. As well as your website's overall visibility and search engine rankings.

So if you're looking for ways to increase organic traffic and improve your website's visibility. Then fixing keyword cannibalization should definitely be at the top of your list!

Takeaways for More Traffic

If you want to get more organic traffic without having to invest in more keywords or resources. You should definitely consider fixing keyword cannibalization. It's a relatively simple process that can yield significant results.

Here are a few key takeaways to help you get more organic traffic:

Identify pages on your website that have the same or similar keywords

Create one page to rank for that keyword and no-index the other pages

Make sure the optimizing page contains relevant content and adheres to SEO best practices. Like the use of meta title and meta description tags, H1 headings, images, and other qualities

Eliminate duplicated content across your website for better rankings

Monitor your progress with tools like Google Search Console. And stay on top of further analytics so you can refine your optimization strategy as needed

By following these steps. You can easily fix keyword cannibalizations quickly and effectively. Drive more organic traffic to your website as a result!

Conclusion

In conclusion, keyword cannibalization might not be the most glamorous SEO challenge to face. But it can definitely be one of the most frustrating. You need to stay organized and be able to identify and handle these issues quickly. However, with the right tools and a bit of effort. You can easily fix these problems. Increase your rankings, and bring more organic traffic to your website.